SULZER PRODUCTS // HOMERUN

I helped create a dynamic spot with personal messaging about how trusting Sulzer for engineering solutions is good for efficiency and general happiness.

Sulzer Products is an international Fortune 500 company that specializes in flow and pump solutions for the oil and gas industries. With a client base of mostly engineers who entrust billions of dollars in assets to their custom solutions, it goes without saying that efficiency is one of Sulzer’s top priorities. However, Sulzer wanted an approach that appealed to something a little deeper than their client’s pie-charts and speed sheets. I worked directly with the brand to develop a narrative spot with an emotional core that would demonstrate how trusting Sulzer with your engineering solutions would not just lead to better performance, but a life filled with less stress and more time. I directed our production crew at one of Sulzer’s largest North American facilities in Houston, TX. It’s ironic, while shooting a spot for a company that prides itself on precision our chore became exactly that. We walked a tight-rope with some boldly composed cinematography and sentimental performances that worked in compendium to simultaneously exude Sulzer’s confidence in their field and care for their clients.

CLIENT

Sulzer Products

PRODUCTION CO

617 Production Group (direct to client)

CREATIVE DIRECTOR

Ben Davis

PRODUCER

Bryan McCullough

DIRECTOR

Ben Davis

WRITER

Ben Davis

CINEMATOGRAPHER

Greg Cotten

EDITOR

Ben Davis

POST SOUND

617 Production Group

ORIGINAL MUSIC

Chris Billings

GEAR

  • Ursa Mini

  • Canon Cinema Lenses

  • Adobe Premiere CC

  • DaVinci Resolve 12