SINCLAIR OIL // “FILL UP YOUR LIFE” CAMPAIGN

In my second collaboration with Balcom and Sinclair Oil, we centered the local Sinclair station around sweet everyday moments that showcased the brand’s nostalgic American identity.

Getting an invitation to come back and work with Sinclair and Balcom a year after we completed the EXTRAORDINARY CAMPAIGN was a blast. This time our challenge was grounding the brand in everyday life, showcasing how Sinclair plays a simple role in “filling up” the lives of their customers. Balcom approached me very early in the process, bringing me in to help flesh out the concept at the treatment and script level before even pitching to Sinclair — I loved people able to dig in from the beginning with their creative team. The kernel of the idea was to form stories around trips to American monuments. We decided to shape this concept into slice-of-life vignettes where Sinclair fueled one family’s memories across several spots and our monuments appeared as subtle guest stars. The result was three very heartwarming vignettes that completely embraced Sinclair as a cemented piece of Americana.

CREDITS

CLIENT

Sinclair Oil

AGENCY

The Balcom Agency

PRODUCTION CO

The Balcom Agency

CREATIVE DIRECTOR

Carol Glover

AGENCY PRODUCER

Taylor Potts

DIRECTOR

Ben Davis

PRODUCERS

Chris Rodriguez
Cathy King

WRITERS

Ben Davis

CINEMATOGRAPHER

Aaron Youngblood

EDITOR

Tyler Hiott

VFX SUPERVISOR

Jay Allen

VFX HOUSE

Secret Powers

POST SOUND

The Balcom Agency

ORIGINAL MUSIC

Chris Billings

GEAR

  • Arri Alexa Mini

  • Cooke S4’s

  • Adobe Premiere CC

  • Adobe After Effects CC

  • DaVinci Resolve 12