NETFLIX // FULLER HOUSE : Where’s Jimmy?

What started as a comedy sketch turned into a viral ad for NETFLIX’S FULLER HOUSE and STRANGER THINGS.

I grew up with a group of filmmakers not unlike the kids from SUPER 8. One of the kids in our group was Adam Hagenbuch who went on to play Jimmy Gibbler in the hit Netflix series FULLER HOUSE — the sequel to the famous 90’s sitcom. When Adam asked me to collaborate with him on a comedy sketch where Jimmy Gibbler ends up in the Upside Down from STRANGER THINGS, I jumped at the chance. We snuck onto the Warner Brothers soundstage on a Saturday, shot the sketch in a day with a skeleton crew, and my friends at Secret Powers helped us digitally transform the Tanner’s living room into the realm of the Demogorgon.

We posted the sketch to Adam’s Facebook page. Netflix decided to use the sketch as part of their online marketing campaigns and posted the video from both show’s social media accounts. After only forty-eight hours online the sketch amassed over 400,000 views, was shared over 3,000 times, and the story of how we made it was picked up by Bustle.

CREDITS

CLIENT

Netflix // Fuller House

AGENCY

N/A

PRODUCTION CO

N/A

DIRECTOR

Ben Davis & Adam Hagenbuch

WRITER

Adam Hagenbuch

PRODUCERS

Ben Davis & Adam Hagenbuch

EDITOR

Ben Davis

CINEMATOGRAPHER

Adam Coleman

VISUAL EFFECTS

Brian Campbell at Secret Powers

COLORIST

Andrew Finch

GEAR

  • RED Digital Cinema Lenses

  • RED Helium Cinema Camera

  • Adobe Premiere CC

  • Adobe After Effects CC

  • DaVinci Resolve