BP OIL // STEM EDUCATION “SCIENCE OF SPORTS”

I was hired by Content Co-Op to develop a web-campaign for BP that displayed the importance of STEM Education in the classroom and athletics.

Doubling down on their investment with the STEM Education initiative, BP was aiming to show their public support for students in athletes by creating a viral campaign that inspired students to both get active and hit the books. Instead of spewing facts and numbers, Content Co-Op approached me with the mission of creating separate vignettes tied to specific sports that would leave a narrative impact. As a massive sports fan I saw the challenge in marrying science and story to sports as exhilarating. Both BP and Content Co-Op were incredibly collaborative and trusting in creating this campaign. They allowed me to push the narrative in hyper-personal ways and create some touching stories that allowed lot of room for interesting visual choices — both in location and shot design.

CREDITS

CLIENT

BP Oil

AGENCY

Content Co-Op

PRODUCTION CO

DJP Creative

CREATIVE DIRECTOR

Ben Davis

AGENCY PRODUCER

Bailey Eubanks
Konrad Johnson (basketball)

DIRECTOR

Ben Davis

PRODUCERS

JP Gregoriew
Ben Davis
Cole Timms
Alex-Anne Pitts (basketball)

WRITERS

Ben Davis

CINEMATOGRAPHER

Greg Cotten

EDITOR

Duncan Johnson
Tim Oliphant (basketball)
Ben Davis (football)

VFX // GRAPHICS

Content Co-Op

POST SOUND

Content Co-Op

ORIGINAL MUSIC

Chris Billings (football)
Mark Stover

GEAR

  • RED Epic with Zeiss Superspeeds

  • Black Magic Cinema 4K with Canon Cine Primes (Basketball)

  • Adobe Premiere CC

  • Adobe After Effects CC

  • DaVinci Resolve 12